L'Oréal CEO Champions AI-Powered Beauty Revolution

L’Oréal Groupe is leveraging artificial intelligence (AI) to revolutionize product innovation and consumer experiences, according to CEO Nicolas Hieronimus. Speaking at the Viva Tech 2025 conference in Paris, Hieronimus emphasized the company's commitment to leading the “beauty tech” revolution.

“New technologies like generative AI and agentic AI are redefining what beauty means to consumers and how they experience it,” Hieronimus said. “To meet the changing needs, we need to harness 16,000 terabytes of data and form partnerships with the most innovative players.”

L’Oréal is applying AI across various aspects of its business. In skin health research, the company is using technology to understand the biological root causes of aging at the cellular, molecular, and tissue levels. This work led to the development of the Lancome Cell Bioprint, a diagnostic device that Hieronimus described as “a small lab on a chip.” The device can determine skin biological age and predict potential skin issues in just five minutes.

AI is also central to L’Oréal’s efforts to enhance personalized consumer engagement. The company’s Beauty Genius, an agentic AI-powered beauty assistant, provides tailored advice and hyper-personalized product recommendations. Available 24/7 online and soon on WhatsApp, Beauty Genius has already engaged in over 400,000 conversations.

In eCommerce, L’Oréal launched Noli, an AI-powered multi-brand beauty shopping startup. Hieronimus noted that Noli has reinvented how people discover and shop for beauty products, with 85% of users shopping with more confidence through the platform. This innovation is expected to drive traffic to physical retail stores, as a PYMNTS Intelligence report found that shopping for beauty and health products is the top reason consumers visit brick-and-mortar stores.

L’Oréal is also using AI to streamline internal operations and research and development (R&D). The company’s research teams now rely on generative AI to screen molecules and formulate products more quickly. Hieronimus described this as a “real game changer” for L’Oréal’s R&D efforts. Additionally, a GenAI-powered content lab supports marketing teams by creating tailored imagery for campaigns, eCommerce, and social media.

Despite the rapid advances in AI, Hieronimus emphasized the irreplaceable role of human intuition. “We can recognize the incredible power of AI and its potential to amplify our creativity,” he said. “But we also know that the collective intuition of our talented team can further spark the fire of innovation and be a competitive advantage. The future of beauty will need the best of tech and the best of human.”

Hieronimus’s vision for the future of the beauty industry highlights a balanced approach that combines AI’s efficiency with human creativity and expertise.