Tshwane Tourism Unveils AI Chatbot and Bold 2026 Vision

At the Tshwane Tourism Association’s Annual General Meeting on June 19 in Pretoria, a group of four hoteliers introduced a groundbreaking AI-powered WhatsApp chatbot designed to revolutionize communication in the hospitality sector.

Association Chairperson Susan Marais highlighted the chatbot’s potential: “This 24/7 concierge tool bridges communication gaps, replaces formal front desk interactions with friendliness, and strengthens guest engagement.” Early trials of the bot have shown strong positive feedback, with guests appreciating the seamless and personalized service.

Marais emphasized the strategic importance of the chatbot: “It’s a faster, friendlier way to keep guests informed and make them feel at home.” The tool also includes features for sending targeted marketing messages and follow-ups, enhancing overall guest satisfaction.

Looking ahead to 2026, the Association has outlined several key initiatives:

• Strengthening Safety Measures**: The Association will reinforce its Memorandum of Understanding (MoU) with the metro and police to ensure a safer environment for tourists.

• Expanding Grading of Establishments**: Efforts will be made to elevate standards across accommodation providers, ensuring a consistent high-quality experience for visitors.

• Boosting Township Tourism**: Cultural experiences and local tourism routes will be developed to promote authentic and engaging township tours.

• Launching an Urban Heritage Circuit**: Guided, storytelling-focused city walks will be introduced to highlight Tshwane’s rich history and heritage.

• Enhancing Transport Links**: Improved transport connections between hotels, attractions, and transit hubs will be established to make travel more convenient.

Marais also discussed the ongoing importance of hospitality training post-COVID, the successful distribution of over 6,000 Official Tshwane Guides, and the strong turnout at the year’s showcase event at the CSIR, which attracted 60 exhibitors and over 400 visitors.

The Association has expanded its university outreach to promote tourism career pathways and has reinforced safety partnerships through regular metro police sessions and the Tshwane safety app.

In 2026, the 25th anniversary edition of the Official Tshwane Guide will be released, and the Tshwane Tourism Awards will take place on August 16 at Batter Boys Village, celebrating excellence in events, sustainability, hospitality, and innovation.

“We can’t wait to share these new initiatives with our members throughout the year ahead,” said Marais.