TDK Acquires SoftEye to Enhance AI Capabilities

TDK Corporation has announced the acquisition of SoftEye, Inc., a U.S.-based company specializing in custom chips, cameras, software, and algorithms for smart glasses. This strategic move positions TDK as a leader in the AI ecosystem, reinforcing its business portfolio in this critical market.

SoftEye, based in San Diego, California, is focused on seamlessly connecting users with generative AI. Their custom chips, cameras, and algorithms enable an end-to-end system known as 'the eyes for AI' (eyeGenI™, eyeGI™). This technology features low-power eye tracking and object recognition, crucial for advanced AR/VR display systems and new Human Machine Interfaces (HMI) for AI interaction.

Jim Tran, Corporate Officer at TDK Corporation, stated, "SoftEye brings expertise in algorithms, camera, and low-power chip design, giving TDK a leadership position in driving consumer applications for AR-related technologies." This acquisition aligns with TDK's strategy to enhance smart glasses, making AI more intuitive and compelling for users.

Te-Won Lee, CEO of SoftEye, added, "We are building technologies for AI glasses that connect users with generative AI. SoftEye's low-power eye intent system unlocks a new type of HMI, allowing users to communicate with AI through eye movements. Together, we can deliver advanced integrated solutions spanning systems, software, and machine learning, and custom chips."

The acquisition of SoftEye by TDK represents a significant step forward in the development of AI technologies, particularly in the realm of AR/VR. This move is expected to drive innovation and enhance user experiences in various applications, from consumer electronics to industrial solutions.

By integrating SoftEye's cutting-edge technology, TDK aims to establish a robust AI ecosystem, providing smarter, more intuitive interfaces for the future. This strategic partnership is poised to revolutionize how we interact with AI, making it more accessible and user-friendly for a wide range of applications.

In summary, the acquisition of SoftEye by TDK is a pivotal moment in the AI industry, setting the stage for advanced AR/VR technologies and new HMI solutions. This collaboration is expected to drive significant advancements in AI capabilities and user experiences.