Gensmo Raises Over $60 Million to Revolutionize Fashion E-Commerce

Gensmo is an AI-driven fashion platform that is transforming the way people find and express their style. With its innovative Try-On feature, users can visualize outfits on their digital avatars in real-time, making it easier to go from inspiration to a complete look. Gensmo helps users mix and match clothes, build outfits, and find pieces that fit their budget and style.

Founded by a team with deep expertise in AI and fashion, Gensmo has raised over $60 million in seed funding. The founding team includes serial entrepreneurs and former executives from leading internet companies like Google, Alibaba, and top AI research labs. Ning Hu, Gensmo’s founder and CEO, previously worked as a tech lead for Mobile Search at Google and later as VP at Alibaba. She holds a PhD in AI from Carnegie Mellon University.

Gensmo launched in December 2024 with the vision of integrating AI into fashion e-commerce in a practical and useful way. The platform uses powerful AI models to transform users' taste and inspiration into intelligent, shoppable recommendations. With offices in New York, Los Angeles, the Bay Area, and Seattle, the team stays close to trends and talent.

Gensmo’s AI features include a unified interactive flow, hyper-personalized recommendations, virtual try-ons, and a vibe imagine feature. The unified interactive flow seamlessly integrates fashion matching, search, virtual try-ons, and personalized vibe adjustments into one smooth session. Users can effortlessly compare, refine, and save favorite looks, blending AI-based recommendations with their personal touch.

Hyper-personalized recommendations are powered by deep learning, computer vision, and style preference algorithms. Gensmo creates personalized mood boards designed to ignite individual inspiration. The virtual try-on feature, trained on hundreds of thousands of looks, offers dynamic and realistic fashion visualizations. Extra outfit ideas are generated after the initial try-on, ensuring users have multiple options.

The vibe imagine feature uses advanced image-generation technology to let users curate custom fashion aesthetics and create fashion scenes. The integrated shopping experience seamlessly connects users with a broad network of e-commerce platforms and independent boutiques, allowing them to buy what they love without extra steps.

Gensmo’s mission is to enhance human style and empower users to express themselves confidently. While AI excels at structured tasks, fashion and beauty are inherently subjective, shaped by culture, emotion, and personal experiences. Gensmo’s AI models continuously evolve, learning from human choices and experiences.

In beta, Gensmo generated over 10 million style matches and indexed 100 million fashion products. The company’s community on social media platforms like TikTok and Instagram is growing rapidly, with some videos surpassing a million views and thousands of outfit shares every day.

According to Ning Hu, Gensmo’s founder and CEO, the goal is not to make people more productive but to help them feel good in what they wear and more sure about their own taste. The future of fashion, she believes, is about using technology to enhance individuality and empower users to express themselves confidently.