Forbes CEO Outlines AI Strategy for Business Transformation

Last week, leaders from across Forbes gathered for an off-site meeting to discuss how the company can leverage AI to transform and lead in the fast-evolving business landscape. AI is a critical component of our growth strategy, and we are actively working on an AI manifesto to align our initiatives toward a cohesive strategic vision.

To achieve this, we must:

**Create Revenue-Related Opportunities**: Partner with trusted AI leaders to find new revenue streams.
**Enhance Audience Experiences**: Use AI to create more engaging and personalized content for our readers.
**Increase Efficiencies**: Leverage AI tools to streamline processes and make our work easier.
**Protect Trusted Journalism**: Ensure that AI use aligns with our commitment to credible, human journalism.
**Maintain Brand Reputation**: Any AI projects must reflect our brand values and uphold our trusted reputation.

Forbes has a culture of collaboration and curiosity that sets us apart. We are always considering the impact of AI and search on our traffic and business models. Our foresight in diversifying revenue streams years ago has positioned us to be less reliant on a single income source. This diversification allows us to explore innovative ideas, such as our Top Creators List, which reached a potential readership of 1.5 billion and earned over 5.16 billion potential impressions via social media.

We are also focusing on off-platform opportunities like newsletters, live events, social media, audio, and video. For instance, our AI 50 Celebration event in San Francisco brought together top AI leaders and even featured the Mayor of San Francisco. This event highlights Forbes' influential role in AI communities and conversations.

Each team member plays a crucial role in this evolution. Embracing a culture of experimentation is key. I challenge myself to use AI daily, whether for quick questions, life hacks, or even transforming content into audio. For example, I asked GoogleLM to create a podcast of this memo, and it delivered it here. Building new habits and embracing change is challenging, but we are in this together.

I look forward to sharing more on our developing AI strategy and approach soon. In the meantime, I hope everyone has a good July 4th holiday.