Fetch Appoints First-Ever Chief AI Officer to Drive AI-First Vision

Fetch, America's Rewards App, today announced the appointment of Gowtham Gundu as the company's first-ever Chief Artificial Intelligence Officer (CAIO). Gundu, a veteran from Google, brings nearly two decades of experience in building large-scale machine learning systems to lead Fetch's AI strategy.

Gundu will play a crucial role in integrating machine learning (ML) into the Fetch platform. His focus will be on enhancing advertising personalization, improving user product discoverability, and strengthening the core receipt scanning technology. Additionally, he will explore the potential of large language models (LLMs) and other ML innovations to unlock new platform capabilities.

"Gowtham has built ML systems that support some of the most sophisticated advertising operations in the world," said Wes Schroll, CEO and Founder of Fetch. "He will help us take full advantage of the opportunities ahead and build what others are only beginning to imagine."

Gundu joins Fetch after more than 18 years at Google, where he served as Director of Engineering for Ads Content Safety. He led teams responsible for protecting a $250 billion advertising ecosystem, deploying ML at scale to ensure a safer, more effective user, publisher, and advertiser experience. His work at Google, particularly in pioneering the use of LLMs within Google Ads, earned him multiple Ads Impact awards.

"Fetch has a bold vision for how AI can redefine not just a product, but an entire category," said Gundu. "There's an incredible opportunity to leverage and advance state-of-the-art ML to solve some of the toughest challenges in the advertising industry and turn those breakthroughs into better experiences for users and better business outcomes for brands."

This move underscores Fetch's commitment to AI-driven innovation. In 2024, the company was awarded two U.S. patents for its AI and ML-powered advertising technologies. Building on this momentum, Fetch hosted its first-ever AI Week this month, pausing operations companywide to build AI fluency and drive platform innovation, signaling a lasting cultural shift.

Fetch, America's Rewards App, empowers consumers to live rewarded and helps brands create lifelong customers through the power of Fetch Points. The app captures billions of spending transactions annually using cutting-edge AI and ML technologies. Users submit 11 million receipts per day and have earned more than $1 billion in Fetch Points. The app is available on the App Store and Google Play Store and has more than 6 million five-star reviews from happy users.