Apple's Vision Pro and Smart Glasses: Big Plans for 2027 and Beyond

Apple is gearing up to release a range of innovative AR and VR products in 2027, including an upgraded Vision Pro headset and smart glasses with AI features. According to a report from respected analyst Ming-Chi Kuo of TF International Securities, the company has multiple head-mounted AR and VR products in development, alongside several pairs of smart glasses.

In 2027, Apple will introduce the Vision Air, a significantly lighter version of the Vision Pro, which is expected to feature a 40% reduction in weight and be powered by the latest iPhone processor. The company also plans to release a mass-market displayless pair of frames in 2027, followed by extended reality glasses with a built-in see-through color display in 2028. These glasses will feature AI connectivity, enhancing the user experience.

Apple's vision for AR and VR extends beyond just the hardware. The company is expected to ship over 10 million AR/VR products in 2027, signaling its commitment to this emerging market. The global smart glasses market is projected to rise from $1.93 billion in 2024 to $8.26 billion by 2030, according to Grand View Research. This growth is attracting other big players in tech, including Meta and Google.

Meta, with its Ray-Ban and Oakley-branded smart glasses, has already made significant inroads. The company has sold two million units of its Ray-Ban Meta glasses and over 20 million units of its Quest VR headset. Google, on the other hand, has unveiled Android XR, its new AR and VR platform, and is collaborating with Qualcomm and Samsung to develop smart glasses.

Nvidia is also working on AI models to enhance the smart glasses experience. In this competitive landscape, Apple's entrance into the AR and VR market could pose a significant threat to Meta's current dominance. While Meta has a strong foothold in the smart glasses market, Apple's brand loyalty and technological prowess make it a formidable competitor.

The Vision Pro M5 Version, set to release later this year, will see an upgrade from Apple's M2 chip. This is just the beginning of Apple's ambitious plans for the AR and VR market. With a focus on lighter, more advanced designs and AI integration, Apple is positioning itself to lead the next wave of wearable technology.

The smart glasses market is rapidly evolving, and Apple's entry could redefine the industry. As the market continues to grow, consumers can expect more innovative and user-friendly products from tech giants like Apple, Meta, and Google.